Episode 123

full
Published on:

26th Jan 2026

“Planned-ish” Beats Perfect for Mom Business Owners with Alexandra Marziello

Alexandra Marziello is a twin mom, former corporate finance professional, and the founder of Back to Home Base. She left her corporate job, started a business almost immediately, and built it while parenting two toddlers and embracing a very planned-ish approach to life and work.

In this episode, we talk about what it actually looks like to run a business from home with kids, including:

  1. why strict schedules fall apart fast and what works better instead
  2. building a business in short pockets of time
  3. letting go of perfection and focusing on strengths early on
  4. the mental shift required when work and motherhood overlap constantly
  5. creating boundaries that are flexible enough to survive sick kids and real life

We also touch on how her value of connection shows up in her work at Back to Home Base, and why her offers are designed to make life easier, not more complicated.

If you’re trying to grow a business without forcing yourself into routines that don’t fit your season, this one will hit.

Mentioned In This Episode:

  1. Instagram: @backtwohomebase
  2. Website: www.backtohomebase.com
  3. Podcast: Planned-ish
  4. Free mini party playbook
  5. Get Sydney's Content Chaos Reset
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers

About the Podcast

From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers
Content Marketing for Service Providers Who Want More Clients
*Mompreneur Mastery is now From Content To Clients*

Running a business is already a full-time job. Your content shouldn’t feel like a second one.

From Content to Clients is a content marketing podcast for busy service providers who are tired of spending time on content that doesn’t translate into clients.

Each episode breaks down how to use your content across platforms like Instagram and email in a way that actually supports your business… so you can stop guessing what to post and start seeing a return on the time you’re already putting in.

About your host

Profile picture for Sydney O'Brien

Sydney O'Brien

I’m Sydney O’Brien, a content marketing strategist who’s done with hustle culture and algorithm anxiety. This podcast is for moms who want content that works without taking over their life.