Episode 47

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Published on:

10th Jun 2024

How My Client Increased her Instagram Growth 15% and her Engagement 586%

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Are you tired of recording, editing, and sharing trending reels to not see a change in your follow account?

Or maybe your follower count is growing, but your engagement and sales stay stagnant? (womp womp)

These are signs you need to optimize your Instagram profile! 

I’m stoked to dive into today’s episode all about making your Instagram profile work smarter, not harder. Let’s cut through the noise and get real about followers—because guess what? A massive following doesn’t always translate to sales. Yep, you heard me right. I’m all about quality over quantity, folks!

You could have a bazillion followers, but if they’re not vibing with your content or—let’s be real—your offers, then what’s the point? 

Today, I’m spilling the beans on how to tweak your profile to attract those dreamy, engaged followers who actually convert into clients. 

00:00: Sydney introduces the importance of quality over quantity in Instagram followers, setting the stage for optimizing profiles for ideal engagement and sales.

02:00: Highlighting the pitfalls of untargeted growth, Sydney emphasizes the necessity of cultivating a follower base aligned with your business objectives.

04:00: Delving into the essential elements of an optimized profile, Sydney breaks down the significance of profile picture, bio, and username in making a lasting impression.

07:00: Expanding the optimization scope, Sydney discusses the pivotal role of highlights and the link in bio in fostering trust and guiding potential clients seamlessly through the conversion process.

10:00: Closing with a call to action, Sydney offers listeners a chance to streamline their Instagram strategy with a discounted profile audit, ensuring their profiles resonate with and attract their ideal audience.

MENTIONED IN THIS EPISODE:

Get A DFY Optimized Profile (discount expires 6/14/24)

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Show artwork for From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers

About the Podcast

From Content to Clients | Instagram, email, and podcast planning and strategy for mom coaches and service providers
Content Marketing for Service Providers Who Want More Clients
*Mompreneur Mastery is now From Content To Clients*

Running a business is already a full-time job. Your content shouldn’t feel like a second one.

From Content to Clients is a content marketing podcast for busy service providers who are tired of spending time on content that doesn’t translate into clients.

Each episode breaks down how to use your content across platforms like Instagram and email in a way that actually supports your business… so you can stop guessing what to post and start seeing a return on the time you’re already putting in.

About your host

Profile picture for Sydney O'Brien

Sydney O'Brien

I’m Sydney O’Brien, a content marketing strategist who’s done with hustle culture and algorithm anxiety. This podcast is for moms who want content that works without taking over their life.